As we step into a new year, I want to begin with a simple but powerful message. We are stronger together than we have ever been before.

The past few years have tested our industry in ways none of us could have predicted. Economic uncertainty, regulatory pressure, rising costs, and shifting market conditions have challenged landlords, tenants, and housing providers across Lane County. Yet through it all, this organization has remained steady, not because challenges disappeared, but because we chose to work through them together.

As we look ahead to 2026, our focus is clear. Powering through economic challenges, strengthening collaboration, and creating real, measurable value for every member of this association.

This organization is more than a set of tools or resources. It is the collective voice, backbone, and glue that holds our local rental housing community together. When we come together, sharing knowledge, supporting one another, and speaking with unity, we create stability not just for landlords, but for tenants and the broader community as well.

A major priority this year is leadership and advocacy. We will continue to elevate the voices of our members in conversations with local and state government. Our goal is not division, but partnership. We are working toward solutions that recognize the realities landlords face while also supporting healthy, sustainable housing for tenants. Housing works best when all sides are heard, and this association is committed to leading that dialogue.

Equally important is helping our members gain greater clarity and confidence in their financial position. Understanding equity, market conditions, rent strategy, and long term growth is essential in today’s environment. In 2026, we will continue to focus on education and transparency that empowers members to make informed decisions. Decisions that protect investments, strengthen portfolios, and support stability in the Lane County rental market.

We also recognize that there is room for improvement across our industry. Growth requires honesty, adaptability, and a willingness to evolve. That is why collaboration will be at the heart of everything we do this year. We are actively working to bring more property management companies into our membership, as well as additional vendors and service partners who can support local landlords with expertise, innovation, and solutions. A stronger network benefits everyone.

I am proud to say that our organization has never been more organized, more funded, or more resilient than it is today. That foundation gives us momentum. 2026 will be a year of overcoming economic challenges, strengthening unity, and delivering greater value to each and every member.

Thank you for being part of this association, not just as members, but as collaborators, leaders, and advocates for responsible rental housing in Lane County. Together, we will continue to move forward with purpose, resilience, and confidence.

Here is to a strong year ahead.

Daniel Gandee
President
Rental Owners Association of Lane County